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Branded Segment
Audio
Bring your brand’s message to life with custom-branded podcast segments, expertly produced to align with one or more beloved BBC podcasts. These integrated segments are tailored to be contextually relevant and dynamically served into trusted BBC podcasts.
The 1-2 minute segments offer an immersive way to engage listeners through interviews, storytelling, or explorations of topics that are customised to align seamlessly within the podcasts your target audiences are already engaging with.
Detailed Info
Platform
Audio
Device
Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Ad Format
:60 –:120s custom branded segments within a single or multiple BBC O&O podcasts
Technical Specifications
Market Availability
All markets except UK
Device Availability
Desktop, Tablet & Mobile
Acceptable ad formats
Audio File – MP3, VAST 3.0 & 4.0
BBC approved third party vendor list
2-week testing period.
Discrepancy between third party ad server must be below 10% for approval.
[INSERT LINK]
Third party ad serving creatives
[INSERT LINK]
Third party tracking
3rd party impressions tracking is permitted, see vendor list above
Custom ad creation requirements
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
Attribution guidelines
Magellan detail here [INSERT LINK]
Audio file guidelines
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz.
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output).
Creatives longer than 60 seconds require additional BBC approval.
VAST tag guidelines
VAST 3.0 and 4.0 accepted
Ad submission deadline
5 working days before campaign launch