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Custom Audio Ads
Audio
A :30 - :120s custom spot created by BBC StoryWorks, served in select BBC podcasts.
Elevate your brand with a custom audio ad crafted by the award-winning team at BBC StoryWorks. This :15 - :60s spot dynamically served in select BBC podcasts offers a unique opportunity to tell your story through world-class production, delivering a compelling message that resonates with an engaged, global audience.
Detailed Info
Platform
Audio
Device
Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Ad Format
:15 - :60s custom ads
Technical Specifications
Market Availability
All markets except UK
Device Availability
Desktop, Tablet & Mobile
Acceptable ad formats
Audio File – MP3, VAST 3.0 & 4.0
BBC approved third party vendor list
2-week testing period.
Discrepancy between third party ad server must be below 10% for approval.
[INSERT LINK]
Third party ad serving creatives
[INSERT LINK]
Third party tracking
3rd party impressions tracking is permitted, see vendor list above
Custom ad creation requirements
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
Attribution guidelines
Magellan details here [INSERT LINK]
Audio file guidelines
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz.
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output).
Creatives longer than 60 seconds require additional BBC approval.
VAST tag guidelines
VAST 3.0 and 4.0 accepted
Ad submission deadline
5 working days before campaign launch