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Headliner
Digital Display•Hero Suite
The Headliner is a full width format that can appear at the top of the page across the site, bringing immediate reach and impact to any brand campaign. Able to serve images and videos of up to 30 seconds, this format will ensure your campaign owns the moment with a dominant share of voice.
Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.
Layout Option 1
Detailed Info
Platform
BBC.com
Device
Desktop Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
PG - if publisher managed, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
Yes
Frequency Capping
No
Technical Specifications
Dimension (WxH)
Edge to Edge, 250px deep
Animation support
30 sec max
Video support
30 sec max
Frame rate
24 - 30fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served or 3rd party
Creative type
Image: GIF, JPEG, PNG. Video: MP4
File size
1p site served: 150KB max
3p hosted: 200KB Initial, 500KB polite
Position on page
Top
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Desktop
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only