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Headliner Expanded
Digital Display•Hero Suite
The Headliner Expanded is our largest format that can appear at the top of the page across the site. Starting as a Headliner, it features a user-initiated capability to expand to double the height, pushing content down to reveal further brand messaging. Able to serve images and videos of up to 30 seconds, this format will help you achieve maximum brand awareness for those key calendar moments.
Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.
Layout Option 1
Detailed Info
Platform
BBC.com
Device
Desktop Web, Mobile Web, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
Standard ROS, Takeover/Buyout
Video
Yes
Responsive
Yes
Frequency Capping
No
Technical Specifications
Dimension (WxH)
Edge to Edge, 250px deep. Expand to 450px deep
Animation & Video support
30 sec max
Frame rate
24 - 30fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served or 3rd party
Creative type
Image: GIF, JPEG, PNG. Video: MP4
File size
1p site served: 150KB max
3p hosted: 200KB initial, 500KB polite
Position on page
Top
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Desktop, Tablet, Mobile
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Banner Expansion Guidelines
User click-to-expand DOWN (pushes down site content): to 500px
User click-to-collapse
Full canvas size (collapsed): 2160x500
Safe zone (collapsed): 1972x500 (centered in canvas)
Full canvas size (expanded): 2160x1000
Safe zone (expanded): 1972x1000 (centered in canvas)
Video Guidelines
Allowed: 15 sec recommended
User click to play, sound on mute
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 4MB
Frame rate: 24fps recommended
3rd Party Ad Serving Creatives
3rd party vendor must be included here [INSERT LINK]
Tag must be SSL/Secured only