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Image Scroller
Digital Display•Presence Suite
The Image Scroller is a dynamic ad format, designed for sustained exposure that can run across all pages of our site. Featuring an engaging parallax motion, the Image Scroller allows for more brand messaging to seamlessly be revealed as the user scrolls through our content. Available on desktop and tablet web on BBC.com.
Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.
Layout Option 1
Detailed Info
Platform
BBC.com
Device
Desktop Web, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
PG - if publisher managed, Standard ROS, Takeover/Buyout
Video
No
Responsive
No
Frequency Capping
No
Technical Specifications
Dimension (WxH)
1024x400 (viewport), 1024x1024 (full image)
Serving Options
Custom in-house build
Creative type
Image: JPEG, PNG
File size
Background (Parallax) Image: 1024x1000px, PNG, JPG
Foreground Logo: 360x250px, PNG, JPG, transparent background
Position on page
Mid
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Desktop, Tablet
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only