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YouTube Bumpers

Social

Short video ad format. Bumper video ads are mobile-first, 6-second,
in-stream units designed to drive awareness and reach. ​

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  • Available on 100% of monetisable impressions​

  • Achieves high viewability and completion rates​

  • Has been proven to deliver 90% success in driving ad recall, according to a global survey of 500 bumper ads​

  • A user-friendly format

Detailed Info

Platform

Youtube

Device

CTV, Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web

Targeting

Age, Gender, Geo

Deal Type

100% SOV (excl. News), Direct IO, PG

Ad Format

480x360v & 480x361v (max 6")

The Advantage

Your quarterly look into BBC Studios' Changemaker audience insights