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YouTube Skippable
Social
Short ad format that can be skipped. Skippable
video ads
play before or during a YouTube video for 5 seconds, at which point the 'Skip Ad' button appears.
Maximise reach (some users may only be served skippable ads)
Suitable for brand storytelling, ads can run for up to six minutes
Users prefer to have the choice to skip ads
Detailed Info
Platform
Youtube
Device
CTV, Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Targeting
Age, Gender, Geo
Deal Type
100% SOV (excl. News), Direct IO, PG
Ad Format
480x361v (max 6 minutes)